Lisa Atwood Creates
Digital
The William Sonoma Taste blog experienced a record-breaking 30% average annual increase in page views in my first two years
of blog management. Key to its success was content that stayed close to industry trends, partnered with email, social media
and pr initiatives, and integrated SEO-enhancing keywords and formatting. The blog satisfied many brand objectives including:
Brand Marketing
Chuck's Favorite French Recipe Classics
How to Make Your Home Smell Like a William Sonoma Store
Product Marketing
6 Cool Test Kitchen Tips for Perfect Shave Ice
12 Surprising Kitchen Tools We Use Daily
Culinary Trends
How to Make the Ultimate Butter Board
The Coffee Craze That Launched a Movement
Recipe Inspiration
The Easiest Bread Recipe You'll Ever Baker
The Recipe Guaranteed to Get Kids Out of Bed in the Morning
Cooking Tips & Tricks
The Easy Hack for the Best-Ever Iced Coffee
8 Ways to Cook Eggs